A Coke for Lesbians?
Coca Cola's new Ad, which will be shown during Sunday's Super Bowl, celebrates LGBT diversity.
Over a 100 million worldwide will see 'The Wonder of You' 60 second ad during the 4th quarter of the Super Bowl Match on Sunday and it is a deliberate strategic move by Coca Cola.
North America's Vice President of Content and Creative Excellence, Brynn Bardacke, told AdWeek:
"It's a big audience and we want to celebrate the diversity of that audience. It isn't as much about it being advertising's biggest stage as we feel like it is the ability to reach all of those billions of unique you's."
"We all have different looks
And loves"
Watch the Ad:
The wonder of Us
There’s a coke for he and she,
and her, and me, and them,
There’s a different coke for all of us
Especially one for him.
No feet have wondered where you have walked
No eyes saw what you’ve seen
No-one’s lived the life you live
No head had held your dreams
To act the same would be mundane
What a boring thing to do
That is why there is just one me
And a billion unique yous.
We all have different looks
And loves
Likes and dislikes too
But there is a coke for we and us
And there’s a coke for you
Not sure who will win between New England Patriots and Philadelphia Eagles in tomorrow's Super Bowl but high five to Coca Cola's touch down for diversity.
